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Islands of Profit in a Sea Red Ink

Audiobook
Top companies around the world turn to Jonathan Byrnes to figure out where the profit is. He can show them which parts of their businesses are worth expanding and which are just a drain on resources. Most astonishing, he has found that roughly 40 percent of any new client's business is unprofitable and that profit increases of 30 percent or more are within reach. Byrnes reveals an uncomfortable truth: It's possible, even easy, to have everyone in your company meet their sales targets and still lose money. He explains how to rethink your business for maximum profit. He also destroys harmful myths, such as:
  • Revenues are good, costs are bad
  • All customers should get the same great service
  • If everyone does his or her job well, the company will prosper Every company has enormous potential waiting to be unleashed; this audio book offers precise thinking and strategies to help every manager reach that potential.

  • Expand title description text
    Publisher: Ascent Audio Edition: Unabridged

    OverDrive Listen audiobook

    • ISBN: 9781469026510
    • File size: 265900 KB
    • Release date: September 13, 2010
    • Duration: 09:13:57

    MP3 audiobook

    • ISBN: 9781469026510
    • File size: 265934 KB
    • Release date: September 13, 2010
    • Duration: 09:13:53
    • Number of parts: 8

    Formats

    OverDrive Listen audiobook
    MP3 audiobook

    Languages

    English

    Top companies around the world turn to Jonathan Byrnes to figure out where the profit is. He can show them which parts of their businesses are worth expanding and which are just a drain on resources. Most astonishing, he has found that roughly 40 percent of any new client's business is unprofitable and that profit increases of 30 percent or more are within reach. Byrnes reveals an uncomfortable truth: It's possible, even easy, to have everyone in your company meet their sales targets and still lose money. He explains how to rethink your business for maximum profit. He also destroys harmful myths, such as:
  • Revenues are good, costs are bad
  • All customers should get the same great service
  • If everyone does his or her job well, the company will prosper Every company has enormous potential waiting to be unleashed; this audio book offers precise thinking and strategies to help every manager reach that potential.

  • Expand title description text