Consumers buy products for two reasons—the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion—not intellect. Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's, even if it's a parity product! Filled with tips and insights that can be applied at every stage of marketing—from product development to one-to-one selling—Hot Button Marketing shows you how to hit the sixteen hot buttons and get your product sold.
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